Semantic measurement by Qwarry
To explore the semantic impact of your advertising campaigns
In a world where 50% of inventory is no longer addressable via user data, traditional performance metrics are becoming obsolete.Qwarry's Semantic Measurement offers the only effective, interoperable solution to measure programmatic campaign performance - without cookies or personal data.
By analyzing the context and relevance of each impression, Qwarry empowers advertisers to make smarter, insight-driven decisions.
50% of inventories are no longer reachable through user data
Brands must understand the content and context where their ads appear not just who sees them.
Reveal: The Contextual Analytics Platform
Reveal by Qwarry lets you analyze the semantic environments of your campaigns, identify your best-performing domains, and optimize reach, relevance, and brand safety.With Reveal, you can :
Identify exposed contextual audiences
Uncover high-performing websites and categories
Detect brand safety risks and avoid harmful placements
Extend performance on trusted and relevant environments
Explore the real semantic impact of your media investments with a real-time dashboard and powerful analytics suite.
Unlock the power of contextual intelligence
Understand where your ads appear.
Discover which semantic profiles your audience is interacting with.
Leverage real-time insights to optimize spend, reach, and brand impact.
From Measurement to Action
Use semantic insights to activate campaigns in the most relevant content environments, driving better attention, efficiency, and reach.
Backed by Qwarry’s proprietary deep learning engine, you move from analysis to precision targeting - instantly.
Why Reveal?
Instantly
activate
the platform
Analyze across
over 400
semantics categories
Increase your
reach by more than
50%
Does Qwarry's semantic measurement take into account personal data or cookies? What is the data flow of Qwarry's semantic measurement, from collection to analysis, in detail?
Qwarry's semantic measurement methodology is designed to protect user privacy, abstaining from the collection of personal data or the utilization of cookies. Instead, it relies on an image or script tracking pixel seamlessly embedded within ads. Upon loading, this pixel captures the URL of the webpage displaying the ad. These URLs are then collected and recorded into the Reveal dashboard.
The flow of Qwarry's semantic measurement data commences with the collection of URLs each time the pixel is embedded in an ad, ensuring anonymity and omitting any personal user information. Following collection, the URLs are aggregated and analyzed within the REVEAL dashboard. This analysis entails deciphering the semantic context, relevance, and sentiment of the content featured on the web pages where the ads were showcased.
Such analysis yields invaluable insights into the efficacy of online advertising campaigns, facilitating the establishment of a semantic media plan tailored to them.
Is Qwarry's semantic measurement compatible with other online advertising tracking tools?
Yes, Qwarry's semantic measurement is designed to seamlessly integrate with other online advertising tracking tools. The REVEAL pixel, responsible for collecting URLs to gauge the semantic delivery of ads, can be effortlessly integrated into any DSP (Demand-Side Platform), thereby enriching your campaign tracking data with valuable semantic insights.
Moreover, the REVEAL pixel is also compatible with all advertising campaign management tools, including Campaign Manager 360. This versatility empowers you to leverage your preferred tools while harnessing the comprehensive semantic analysis provided by Qwarry. Whether you utilize a specific DSP or an advertising campaign management tool, we ensure that our semantic measurement solution seamlessly integrates to enhance the relevance and effectiveness of your online advertising campaigns.
How complex is it to use semantic measurement by Qwarry?
Qwarry's utilization of semantic measurement is designed to be user-friendly and accessible. Our team of experts is readily available to assist you throughout the entire process. It begins with seamlessly integrating the semantic pixel into your ads, enabling the collection of URLs to assess the semantic distribution of your campaigns. Subsequently, these URLs are gathered, aggregated, and analyzed within the REVEAL dashboard, providing you with insights into campaign performance based on semantic context.
Whether you're a seasoned professional or new to the field, our objective is to streamline the process for you. We're dedicated to helping you optimize the effectiveness of your campaigns by leveraging semantic data to enhance the relevance of your online ads.