Brandsafety by Qwarry

Control the context in which your advertising messages are displayed

Brand safety ensures the reputation of a brand online by preventing advertisements from appearing alongside inappropriate, offensive, or controversial content.

This helps maintain the trust of internet users and upholds the brand image of advertisers.

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Over 2.3 billion
URLs analyzed
versial exposure
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Run Content-based analysis to ensure maximum brand protection

Qwarry's semantic analysis technology assesses and categorizes each URL according to its context and content, effectively eliminating environments that could jeopardize the advertiser's reputation

The next steps

What are the key steps to ensure brand protection in your programmatic campaigns with Qwarry?

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Identify categories that may harm your brand reputation

Define additional categories of online content or context that could potentially affect your brand image.
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Exclude semantic categories that are not brand-safe from your advertising campaigns.

Incorporate Qwarry's semantic models to avoid unwanted environments.
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Run your campaigns securely 

Monitor all your advertising campaigns using our Semantic Analysis platform, Reveal.

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Taking Brand Suitability to the next level

Deliver your campaigns  in contexts that are not only safe, but also relevant and suitable for your audience.

Discover our other commitments

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Brand safety: What is the list of segments at risk?

The list of potentially risky segments may vary based on your industry and advertising objectives. Nonetheless, some common segments identified and implemented by Qwarry include:

Terrorism: Content associated with terrorist acts or terrorist groups.
Crimes: Content related to criminal activities, such as violent crime or delinquency.
Military: Content relating to military activities, armed conflicts, or the military.
Violence: Content that contains violent or aggressive scenes.
Hate speech: Content that promotes hate, discrimination, or violence against groups or individuals based on their origin, religion, race, etc.
Adult: Adult or explicit content.
Natural disaster: Content related to natural disasters such as earthquakes, floods, etc.
Religion: Content related to sensitive religious issues or religious debates.
Social Issues: Content that addresses sensitive social issues, such as drugs, poverty, etc.
Injuries: Content that shows serious injuries or accidents.

This list has been established in order to enable the exclusion of these risky segments from advertising campaigns, thereby ensuring that ads are displayed in secure environments consistent with brand strategy. Leveraging its expertise in semantic targeting, Qwarry effectively identifies and manages these segments, thereby ensuring Brand Safety and safeguarding your online reputation.

How important is Brand Safety for online advertisers?

Brand safety stands as a critical priority for online advertisers. In today's fast-paced digital landscape, a mere association between your brand and inappropriate content can swiftly tarnish your reputation. Brand safety guarantees that your ads are showcased in environments that resonate with your brand's core values, fostering user trust. It shields your brand from both false positives and false negatives, enabling you to disseminate your advertising messages in a responsible and cohesive manner.

How does Brand Safety - brand protection by Qwarry work?

Brand Safety is crucial for preserving a brand's online reputation. Qwarry is dedicated to delivering robust brand protection through an advanced semantic approach. Our technology meticulously examines the content of web pages where ads are displayed, employing natural language processing (NLP) and natural language understanding (NLU) algorithms. This real-time analysis enables us to detect and prevent your ads from appearing alongside inappropriate, offensive, or controversial content, thereby upholding the trust of internet users and safeguarding your brand's image.