audience planning
by Qwarry
Reach who matters. Everywhere.
Supercharge your programmatic campaigns with audience segments built from real-time content signals and privacy-safe identifiers.
Qwarry’s proprietary Audience Planning technology blends semantic analysis with anonymized ID matching to identify and activate the right users across every channel.
100%
Of your Target Audience
In-house learning model
Trained on billions of data points for unmatched contextual relevance
Synchronized with our partners' IDs
A unique semantic classification model
Tailored to your brand, your vertical, your goals
Full Multi-channel Delivery
Seamlessly activate across Web, CTV, Apps, and Audio all from one platform
Ensure precise delivery and take full control of your campaign performance
Brand Safety. Brand Suitability.
Your ads only appear in environments that align with your values and standards
Measure campaign performance in real time, and build exclusive contextual audiences based on what works
Increase the effectiveness of your programmatic campaigns
Branding
Maximize visibility in premium, contextually aligned content
Consideration
Drive qualified engagement, not just impressions
Traffic
Convert attention into clicks, visits, and intent
Working with us
Reach people based on what they care about right now
Protect and elevate your image with every impression.Increase your brand image
Scale smarter with targeting that breaks free from cookie limits
Does audience planning with your proprietary technologies work across all media channels, and how does it ensure brand safety?
Absolutely! Qwarry’s audience planning is designed for a fully omnichannel approach thanks to our proprietary semantic technologies deployed through our network of technology partners. Our 400+ proprietary semantic models analyze content across all media platforms: connected TV (CTV), digital, audio, and mobile apps, leveraging the infrastructure of our DSP/SSP partners. Qwarry’s proprietary semantic analysis automatically detects inappropriate or sensitive content, ensuring a 100% brand-safe and brand-suitable advertising environment. Our proprietary technology ensures your campaigns comply with all current regulations while maintaining optimal effectiveness through the synergy between our internal innovations and our partners’ expertise.
What is Qwarry audience planning, and how do your proprietary semantic technologies revolutionize this approach?
Qwarry audience planning involves identifying and targeting specific audiences based on the content they consume, thanks to our proprietary semantic technologies. Our approach relies on more than 400 in-house developed semantic models and our proprietary deep learning algorithm based on NLP to analyze the semantic relationships between content. Unlike traditional cookie-based methods, our proprietary AI-powered URL identification technology enables the creation of contextual audience profiles by analyzing our technology partners’ GraphIDs. This proprietary approach allows for hot targeting based on previous context, delivering 94% higher precision than classic keyword targeting, while remaining 100% cookieless and consentless.