content planning
by Qwarry

Getting started with Qwarry's semantic targeting is a simple process. You can initiate the process by reaching out to us to discuss your specific online advertising requirements. We'll collaborate with you to seamlessly integrate our semantic targeting solutions into your existing advertising strategy. Our team of specialists will provide guidance throughout, from the initial setup to continually optimizing your campaigns. Leveraging our advanced technology, you'll be empowered to deliver more pertinent ads and effectively engage with your target audience.

Activating Qwarry's semantic targeting offers several tailored options to suit your preferences. You can opt to entrust your advertising budgets to us, and we'll handle everything, including integration and campaign optimization. Alternatively, you can request pre-filtered deals with semantic targeting directly sent to your preferred DSP headquarters. This ensures access to inventory from major advertising platforms, ensuring your ads are displayed in pertinent editorial contexts.

For those seeking more autonomy, you can directly activate Qwarry data in the data marketplaces of our DSP partners like Microsoft Ads and Active Agent, as well as in SSPs like Microsoft Ads, Pubmatic, and Equativ. This approach enables you to independently create campaigns while leveraging Qwarry's expertise in semantic targeting.

Whichever option you choose, our team of experts is committed to supporting you throughout the process, ensuring the utmost effectiveness of your advertising campaigns.

Qwarry harnesses cutting-edge technology for semantic data collection, leveraging real-time content analysis. Our platform meticulously examines the text, images, and other contextual elements of web pages obtained from URLs. It's crucial to highlight that our DSP (Demand-Side Platforms) and SSP (Supply-Side Platforms) partners provide us with the URLs devoid of sharing any private data, cookies, or identifiers. This data collection method prioritizes user privacy and adheres to privacy regulations while furnishing high-quality data to fuel our semantic targeting tools.

Semantic targeting represents an advanced methodology in online marketing, focusing on audience targeting based on the meaning and sentiment of the content they encounter. Distinguished from contextual targeting, which primarily relies on keywords or content categories, semantic targeting employs natural language processing (NLP) and natural language understanding (NLU) algorithms to delve deeper into contextual analysis, comprehending the meaning and sentiment of texts. This enables advertisers to ensure that their ads are showcased in pertinent editorial contexts, thereby enhancing the relevance and efficacy of their campaigns.