To these major challenges, a lot of questions and challenges in terms of advertising targeting. How do you maintain high performance levels without user data? What targeting should be done while respecting privacy? What long-term strategy should be implemented? In order to support these transformations, solutions made possible thanks to the advances in artificial intelligence have emerged. Among them, semantic targeting. By Julie Walther, co-founder of Qwarry.Read the article on Emarketing.fr
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