Semantic Data Collection by Qwarry
Qwarry takes an innovative approach to collecting semantic data by focusing exclusively on the content of web pages. Unlike traditional practices that rely on cookies and personal data, Qwarry analyzes content in real time based on the URL of a page provided by DSP (Demand-Side Platforms) and SSP (Supply-Side Platforms) partners. This approach guarantees total compliance with privacy regulations, in particular those of the CNIL, by avoiding the use of sensitive user data.
A Model Respecting Privacy and Effective
Qwary's technology is capable of deeply examining text, images, and other contextual elements to extract critical semantic information. This allows advertisers to deliver ads that are more relevant to the meaning and context of the pages, without compromising user privacy. By collaborating with external partners to provide URLs anonymously, Qwarry ensures a high level of quality in its targeting tools, thus strengthening the performance of programmatic campaigns in a cookieless environment.
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Qwarry launches contextual targeting for in-app and CTV
Qwarry is expanding its contextual targeting offering to in-app and CTV, combining context and advertising identifiers. This strategy allows for an omnichannel approach and meets the expectations of advertisers in the face of the decline of the open web.
