Participate in the creation of a new advertising ecosystem by reinventing targeting

Is your marketing strategy ready for a cookieless environment? Discover the challenges and solutions for advertising without third-party cookies.
“Participate in the creation of a new advertising ecosystem by reinventing targeting”

Key points

Created in 2019, Qwarry created the first cookieless semantic analysis and targeting platform. Noted for its innovative approach to advertising targeting, the French start-up was named Cool Vendor by Gartner in the AI for Marketing category.

New targeting for a new era

Since the beginnings of digital advertising, cookies and user data have represented a solid basis for online targeting. But the new regulations put in place to better respect the privacy of Internet users (RGPD, CCPA) and the restrictions imposed by browsers (blocking third-party cookies within their environments) have a significant impact on their use and more broadly on the digital advertising industry. Among the solutions that are emerging in order to help actors adapt to the new ecosystem to come, Qwarry is a technology that exploits semantic analysis to carry out targeting without cookies or user data. This is one of the reasons why it was named Gartner Cool Vendor in the AI for Marketing category.Read the full article on Ad Exchange (...)

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