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Originally published on TheMediaLeader.
Cookieless Partnership Between Qwarry and Active Agent
Qwarry, a leader in semantic targeting, has announced a strategic partnership with the programmatic platform Active Agent. This partnership aims to offer an all-in-one cookieless solution for advertisers, covering both contextual audience targeting and ad campaign delivery. The goal is to optimize ad campaign performance in a cookie-free digital environment, ensuring the relevance and effectiveness of advertising messages. This collaboration is expected to help position Qwarry as a key player in the European market, particularly in Germany, where Active Agent is highly active.
Strengthening Positioning in Europe
With this partnership, Qwarry strengthens its position in Europe, particularly in Germany, and aims to become a leader in contextual and cookieless targeting, offering sustainable and effective advertising solutions for brands.
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Amazon et Google dominent les DSP en programmatique
Amazon et Google dominent le marché des DSP grâce à leurs données propriétaires et inventaires uniques. The Trade Desk reste compétitif, mais leur ID unique ne suffit pas pour contrer l'énorme avance de ses concurrents.
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