Qwarry Reaches Agreement with DSP Active Agent

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Qwarry Reaches Agreement with DSP Active Agent

Key points

Qwarry partners with DSP Active Agent to provide a cookieless solution that optimizes ad campaigns without cookies. This semantic solution leverages 400 model segments and 30 socio-demographic profiles for precise targeting.

Originally published on TheMediaLeader

Partnership for a Cookieless Environment

Qwarry, a leader in semantic targeting, has partnered with DSP Active Agent. This partnership allows advertisers to use semantic models to optimize campaigns without relying on cookies or personal data. By integrating Qwarry’s technology, target audiences are expanded through semantic analysis and socio-demographic segments.

European Ambitions

With this agreement, Qwarry aims to strengthen its presence in Europe, particularly in Germany, and become the leader in contextual targeting in Europe.

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