Originally published on TheMediaLeader
Partnership for a Cookieless Environment
Qwarry, a leader in semantic targeting, has partnered with DSP Active Agent. This partnership allows advertisers to use semantic models to optimize campaigns without relying on cookies or personal data. By integrating Qwarry’s technology, target audiences are expanded through semantic analysis and socio-demographic segments.
European Ambitions
With this agreement, Qwarry aims to strengthen its presence in Europe, particularly in Germany, and become the leader in contextual targeting in Europe.
À lire aussi
The end of third-party cookies: an innovation opportunity for advertising
The article discusses the surprise caused by Google's decision to postpone the end of third-party cookies, stressing that this does not prevent their gradual disappearance. Advertisers need to adapt their strategies by investing in cookieless solutions. Emphasis is placed on the importance of innovation in this context.
Qwarry's new offer for luxury advertisers
Qwarry unveils an advertising offer for the luxury sector, enabling semantic targeting while respecting privacy requirements. This offer addresses the challenges of a cookieless world and aims to maximize engagement with luxury audiences.