The CESP audits the Qwarry semantic targeting solution

Is your marketing strategy ready for a cookieless environment? Discover the challenges and solutions for advertising without third-party cookies.
The CESP audits the Qwarry semantic targeting solution

Key points

With the announced end of the third-party cookie, the cookie-less analysis and semantic targeting platform Qwarry has just commissioned the Center for the Study of Advertising Media (CESP) to set up an audit of its solution.

It will take place from September to December 2021 for conclusions expected in January 2022. “In this perspective, the CESP has developed a protocol for the scientific audit of contextual and semantic targeting solutions”, according to a press release.Read the article on CBNews.

À lire aussi

The end of cookies: the start of a war of independence for advertising actors?
Press

The end of cookies: the start of a war of independence for advertising actors?

Very focused on the use of cookies, the targeting approach used until now by the digital advertising industry is becoming obsolete. The disappearance of cookies has begun offering players an opportunity to reflect on the place they now want to occupy in their market, which is strongly dominated by web giants. The hardest part is for publishers and advertisers not to fall back into their trap...

AdTech: 2 million euros for Qwarry and its cookie-free advertising targeting solution
Press

AdTech: 2 million euros for Qwarry and its cookie-free advertising targeting solution

Qwarry, specialized in advertising targeting via contextual data, raises 2 million euros from Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove in Normandy.

Our latest articles