Evaluating Campaign Performance with Qwarry
Qwarry's semantic measurement provides advertisers with essential data to assess the performance of their cookieless campaigns. Based on Key Performance Indicators (KPIs), Qwarry provides an accurate picture of campaign effectiveness, by providing information on click-through rate (CTR), ad visibility, and completion rate for videos. This data is especially valuable in a cookie-free environment, where traditional tracking methods are no longer available.
Comparison with Benchmarks for In-Depth Analysis
To determine if a campaign has achieved its goals, Qwarry recommends comparing the results obtained with sector benchmarks. For example, CTR and visibility rates can be analyzed in relation to market averages. If the results of a campaign exceed these benchmarks, this indicates good performance and high engagement of the target audience. Conversely, substandard results may signal a need for optimization in the targeting or advertising content strategy. With these analyses, advertisers can refine their campaigns to maximize their impact while respecting user privacy.
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Qwarry launches contextual targeting for in-app and CTV
Qwarry is expanding its contextual targeting offering to in-app and CTV, combining context and advertising identifiers. This strategy allows for an omnichannel approach and meets the expectations of advertisers in the face of the decline of the open web.
