What is a panelist data provider? What is the relevance of this data in a world without cookies? (Ft Médiametry) I Episode 5

Is your marketing strategy ready for a cookieless environment? Discover the challenges and solutions for advertising without third-party cookies.
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What is a panelist data provider? What is the relevance of this data in a world without cookies? (Ft Médiametry) I Episode 5

Key points

In this episode, Bertrand Krug, Director of Digital & Press Audience Measurement at MédiamÉTRIE, explains how MédiamÉTRIE conducts panel data studies, what do they do to obtain reliable data, how do they choose their panelists and what are their thoughts on the Qwarry Médiametry partnership?

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