Attribution with Cookies
A concept that allows advertisers to follow the consumer journey through various touchpoints and advertising channels, crucial for evaluating the effectiveness of advertising campaigns.
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Migration from Oracle/Grapeshot to Qwarry
As Oracle/Grapeshot ceases operations, many businesses seek reliable alternatives to maintain and enhance their contextual advertising efforts. Qwarry, with its AI-driven contextual targeting solutions, offers a seamless transition that matches and surpasses Grapeshot's capabilities. This blog outlines the benefits and steps of migrating to Qwarry.
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The environmental impact of digital advertising: discussing the IMPACT Plus solution. I Episode 3
In this episode, Geoffrey Berthon CEO at Qwarry and Vincent Villaret CEO at ImpactPlus highlight the environmental impact of digital advertising and discuss the solution that ImpactPlus offers.
Do Display and Rich Media formats have an impact on performance?
Each advertising objective has its own format. Discover the benefits of classic Display and Rich Media to optimize the performance of your campaigns.