Data anonymization

Amazon et Google dominent le marché des DSP grâce à leurs données propriétaires et inventaires uniques. The Trade Desk reste compétitif, mais leur ID unique ne suffit pas pour contrer l'énorme avance de ses concurrents.

Amazon and Google dominate the DSP market due to their proprietary data and unique inventories. While The Trade Desk remains competitive, its unique ID isn't enough to close the gap with its rivals' massive advantage.

Qwarry and Active Agent have partnered to provide a cookieless solution that combines contextual targeting and ad campaign delivery, ensuring performance in a cookie-free environment.