One to One Targeting

Qwarry launches a semantic targeting offer for the 2024 Olympic Games, with models covering 32 sports disciplines. Advertisers can use these profiles to create real-time contextual campaigns in a brand-safe environment.

Google decides to retain third-party cookies in Chrome, offering users the option to disable them via the Privacy Sandbox. This decision disrupts the adtech sector, which had invested in cookieless solutions, creating numerous uncertainties about the future of the advertising market.

Google has decided to keep third-party cookies, four years after announcing their removal. This decision reassures some adtech players but raises concerns about the future of cookieless alternatives and Google's dominance in online advertising.